My favorite thing about what's happening on the Up Your Budget Treasure Hunt blogs is that the comments and entries by hunters show that people have begun to fake each other out, adding new dimension to the game.
There have been seven winners who've upped their budgets by $10K by finding a 2" sticker in the middle of seven cities. Players speculate that New York is one of the cities this week.
Blog advertising and viral acceleration are extremely strong traffic drivers for the campaign.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations