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Up Your Budget Players Faking Each Other Out

out_of_the_house.gifMy favorite thing about what's happening on the Up Your Budget Treasure Hunt blogs is that the comments and entries by hunters show that people have begun to fake each other out, adding new dimension to the game.

There have been seven winners who've upped their budgets by $10K by finding a 2" sticker in the middle of seven cities. Players speculate that New York is one of the cities this week.

Blog advertising and viral acceleration are extremely strong traffic drivers for the campaign.


BL Ochman | Nov 8 05 12:12 | TrackBack (0)

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Congratulations on your continued success with this promotion! What a hoot!

Posted by: Donna Tocci at November 8, 2005 4:00 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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