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Ricola Mystery Cougher Contest -- Yecch! Blecch!

Is it just me, or is the Ricola Mystery Cougher contest a gross idea? Who wants to walk up to a stranger who is coughing and hand him or her a cough drop? Especially at the start of flu season, and in the midst of bird flu hysteria, why would anyone want to touch a coughing stranger? The contest is giving away a million dollars to people not squeamish about talking to hacking weirdos. I'll pass.

Categories: Alternative Marketing

BL Ochman | Nov 14 05 7:52 | TrackBack (0)

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To the best of my knowledge,the idea behind the contest is where the mystery "RICOLA" representative is to come up to a random person while the REPRESENTATIVE is "fake" coughing and ask the person he came up TO...if THEY would have a "Ricola" cough drop.

Posted by: Mark Hannaford at December 6, 2005 4:33 PM

Hey, how about having someone FAKE spitting in a public place and a REPRESENTATIVE from KLEENEX comes up and aks THEM if THEY have a tissue.

Posted by: BL Ochman at December 7, 2005 11:57 AM

do you know where to enter the contest? thanks for the ricolla

Posted by: raeann montano at November 29, 2006 5:24 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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