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NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
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The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
Popular Articles by BL:
· How to Write Killer Blog Posts and More Compelling Comments
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· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
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Radio Station Podcasts Seen as Safer Ad Bet Than Amateur ProductionsMediaWeek notes that podcasting by personalities is quickly becoming an advertising revenue stream for traditional radio companies. Buying podcasts from established radio companies is a more credible, reliable buy for advertisers, says Natalie Swed Stone, Starcom's OMD director of national radio. "How do you wade through the [amateur] podcasts? Is the content reliable? You don’t know what they might broadcast tomorrow," she said. Categories:
Podcasting
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About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
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Blog Software
Blogging and Moblogging
Bloomberg for President
Books
Business Communications
Business Ethics
Buzz
Case Studies
Clueless ad agencies
Commentary
Conferences
Corporate_Blogging
Cross Media
Customer Service Issues
Dead Tree Journalism
Design Train Manifesto
Digital Journalism
Don't Believe the Hype
E-Commerce
Email Marketing
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Fatblogging
Folksonomy
Fun
Global Business
Heard on the street
Hurricane Katrina
Internet
Internet PR
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Interviews
Leaders
Marketing Strategy
Media Relations
Memes
Mike Bloomberg for President
Multi-Media Advertising
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Needs a Blog
New Products
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Nikon D80 Blogger Program
Nikon D80 Blogger Program
Nonsense and Parodies
Peer to peer
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Pet Food News
Podcasting
Politics
PR Cluelessness
Press Release From Hell
Product Placements
Promotions
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Publishing
Reality Marketing
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RSS
Satire
Search Engine Marketing
Second Life
Shameless Self Promotion
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