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Radio Can Use Public's Interest In Bloggers

Audio Graphics suggests that "Radio, in an identity crisis of its own, may be able to take the public's interest in bloggers, incorporate a "common man" minute into its programming, and come out with a new image. That a media would speak for the community instead of its corporate owners is a large stick in this anti-media age."

"While audio blogs are beginning to get noticed in the form of podcasts, there is still nothing being delivered by the broadcast community that allows the citizen-voice to be heard."

Remarkably, this suggestion will be a new idea for a lot of broadcasters, used to sending one-way messages.

Categories: Blogging and Moblogging

BL Ochman | Nov 17 05 11:42 | TrackBack (0)

Comments

Hmm, I always thought talk radio was supposed to two-way and allow the citizen-voice to be heard.

The Bruce and Colin show on WTIC in Hartford CT is incorporating bloggers on their show more and more and I believe there are other talk show hosts that blog.

Posted by: Aldon Hynes at November 17, 2005 6:48 PM

I thought so too! But only so many people can get through on talk radio. Blogging allows greater participation than any medium to date.

Posted by: BL Ochman at November 17, 2005 9:45 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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