Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



MSM Discovers That Blogging is, Doh, a Business

Further to my post about the New York Times lack of understanding of why blogs are a great deal for advertisers, AdJab notes: "If a blogger honks off GM, GM doesn't have the economic leverage with a blogger that it does with The Los Angeles Times and therefore the blogger remains unfettered by GM's displeasure. That model is what gives bloggers their freedom."

Paid Content has a compendium of recent MSM stories discovering that blogging is, doh, a business.


BL Ochman | Nov 29 05 9:37 | TrackBack (0)

Comments

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/2781

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories