Further to my post about the New York Times lack of understanding of why blogs are a great deal for advertisers, AdJab notes: "If a blogger honks off GM, GM doesn't have the economic leverage with a blogger that it does with The Los Angeles Times and therefore the blogger remains unfettered by GM's displeasure. That model is what gives bloggers their freedom."
Paid Content has a compendium of recent MSM stories discovering that blogging is, doh, a business.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.