Ad Tech Blog: Like Being There, But Quieter

Check out the Ad Tech Blog for details on the conference, written by a group that includes me.

The conference is the noisiest and most crowded I have ever attended. There are two floors of exhibitor booths and trying to go through them is not unlike trying to get somewhere on the 6 train at rush hour.

Tsotchkes for the most part are exceedingly run of the mill, and I got 14 pens on the first afternoon. Did-it is back with last year's frog toss, and Yahoo! Search is giving away a tiny little tin of mints. I'll do a full tsotchke report after I've seen both exhibit halls.

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Ad:Tech:Eyecandy from TheSpunker - by Ben Popken. Published by Gattaca, Inc.
Tchotchkes are one of two important industry health indicators at conferences. The second is booth beauty prevalence. Concentration was low at this year's Ad:Tech, as Adrants also points out. Left is one of the premier examples. There was only one [Read More]

Tracked on November 9, 2005 11:23 AM