Warner Brothers to Launch Viral Campaign with Buzz Machine Blog Ad
Jeff Jarvis has announced that Warner Brothers will launch a viral campaign for a new movie with a "big ass ad" on his Buzz Machine blog. What'd I tell you about blog advertising back in 2004!
BusinessWeek and lots of other bloggers are already buzzing and the ad hasn't even run.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations