Follow me on
Twitter

More Information

NEW Expanded Edition

PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.

REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.

Up Your Budget Declares Re-Match in San Diego

A missing sticker has led the Up Your Budget Treasure Hunt to declare a re-match in San Diego.

The re-match was relatively graciously accepted by treasure hunters commenting on the blog. Last week, Budget awarded $30,000 in prizes to winners in three cities. The second week of the four-week blog-based campaign kicked off today.

The launch, announced only on blogs, without a press release to traditional media, will now enjoy traditional as well as online PR. Kudos to Budget, the campaign sponsor, for "getting it," and allowing an online-only launch. I know it took a lot for them not to write that launch press release.

Categories: Blogging and Moblogging, Business Communications, Corporate_Blogging, Fun, Internet strategy, Marketing Strategy, Up Your Budget Treasure Hunt, Viral Marketing

Tags: UpYourBudget+Treasure+Hunt UpYourBudget+Treasure+Hunt+Clues

BL Ochman | Oct 31 05 8:26 | TrackBack (0)

Comments

I can see the room full of trembling PRbots.. 'must not write release... must not... ARGH!!!'

Kudos for making them see the light!

Posted by: david parmet at November 1, 2005 6:57 AM

Email this story to a friend

TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/2736

Search

Contact: BL (at) whatsnextonline (dot) com
212.369.8312

RSS Feed

blog advertising

About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

Poll ID 0 does not exist.