Study: 19% of Small and Medium Sized Businesses Using Blogs for Marketing
Nineteen percent of small and medium sized businesses report that they are using blogs as marketing tools. That's according to Interland's 2005 Small and Medium-sized Business Barometer. Given that the majority of the population still doesn't know a blog from a hole in the wall, that's pretty damn remarkable! My guess is that most visitors to blogs don't even realize they are reading a blog.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations