Funny that this is spreading "virally" now, as it's been around for quite a while. It actually started as "miserable failure," for which it was much more well known for, as far back as 2003 (and maybe earlier, as far as big media goes) - and it probably started a few weeks or so earlier than the first time someone noticed it.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations