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Blogs Only: Up Your Budget Viral HasTwo $10K Winners

head-firstwinner-ani.gifThere will be no press release to announce the first winner of the Up Your Budget Treasure Hunt. It’s all blog baby!

Our first winner is George Culbertson in Orlando, FL. His story is on the blog here. The second winner is William Stevens and a third winner is in the wings. Treasure will be hidden in 16 cities total, so there are 12 more potential winner opportunities.

Our first winner, who’s single, says he’s having some economic troubles but he believes in Karma and realizes that he’s not the only one that needs to Up His Budget. So he’s going to split it among 2 of his friends. One friend doesn’t know yet!

As Adrants’ Steve Hall said about Budget Car Rental’s campaign: "Who needs mainstream media when you have the consumer-generated, conversational power of weblogs and social media?"

We’re going to send this out into the blogosphere and let mainstream media pick it up from here. A grand experiment.

Site traffic is topping 11,000 a day.


Categories: Viral Marketing
BL Ochman | Oct 26 05 6:26 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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