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Blog Battle of Search Titans Escalates

The search titans are battling to see who can build the best blog search engine. Blog search betas from Yahoo! News and Google herald the acceptance of citizen journalism on a very broad scale.

Hot on the heels of Google's Blog Search Beta, Yahoo! News has added blogs to search results.

Yahoo's results combine traditional media sources with "citizen journalism" from blogs and images from its Flickr photo sharing site. Results seem to begin 27 days ago.

According to Search Engine Watch, blog posts are drawn from those included in the My Yahoo feed directory, a collection in the "high hundreds of thousands" of blogs.

A blog/feed search is still anticipated from Yahoo!, so don't rule out their rumored purchase of Technorati.

The new Google blog search finds results in blogs' RSS feeds. Posts from blogs that don't have RSS feeds are not included.


BL Ochman | Oct 11 05 3:41 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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