What concerns me about Google is their massively increasing range of non-search related services. I remember back years ago when engines like AltaVista were top of the pile - then they started adding service after service and we asked the same question - will they take over the world? Then Google started - with a focus on straight search, putting all their energy into doing that one thing better than anyone else.
And where are AltaVista now? Will Google go the same way?
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations