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Red Cross Shows That It Understands Open Communication

Richard Walden, president of Operation USA, a disaster relief agency that seems to see itself as a competitor of The Red Cross, has written a scathing indictment of The Red Cross in the LA Times' OpEd section.

The Red Cross shows itself to be Internet and marketing savvy by responding on its website, point by point with factual rebuttals.

The Red Cross exhibited transparency and a willingness to engage in a public conversation -- both guiding principals of today's communication leaders.

The Red Cross is there when disaster happens, long before FEMA figures out which end is up, and long after they leave. Donations to help Hurricane victims are still desperately needed. Please give generously.

via Ike Pigott

Categories: Commentary, Hurricane Katrina, Internet strategy, Marketing Strategy, Media Relations

BL Ochman | Sep 30 05 12:35 | TrackBack (0)

Comments

Thanks BL. Great example...

Posted by: Dee Rambeau at September 30, 2005 6:39 PM

Operation USA? Are they waging war within American borders or offering help and relief service? Their name doesn't help me make the distinction.

It is comical and sad to see all the infighting that goes on in the non-profit world over, who is really helping the most. One would expect non-profits to have more of a spirit of collaboration, and many do, but these organization like any other are made up of big egos.

Clearly, Operation USA needs to reign in it's reigning big ego.

Posted by: Adam Saunders at October 1, 2005 10:12 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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