Ghost Writing Blogs: An Oxymoron

A well-known conservative political and religious blogger is offering to ghost write corporate blogs, a service that I find disturbing. The point of blogging is to chronicle the original thoughts, opinions and knowledge of the writer, and to have that writer engage in conversation with readers. There's no room in that equation for a ghost writer.

A ghost writer, by definition, writes under someone else's name. That starts the blog on a dishonest premise. I can certainly see hiring a writer to blog for a company. Stonyfield Farms hired Christine Halvorson to write its blogs and several other companies have done the same thing successfully. But the writer is identified, not hidden.

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Who's Writing Your Blog - You or Your Ghost? from 2 Percent Creativity - Marketing and Advertising Insights from a Connected Perspective
Several posts have been written lately about a disturbing trend in the blogoshere—Ghost writing. Many point out the obvious problem with this faulty idea. Blogs are journals, personal accounts or posts by an individual who represents either herself o... [Read More]

Tracked on September 27, 2005 1:02 PM