Tech Crunch has an excellent guide to pitching bloggers.
And guess what? Aside from their advice to start a blog, which I think is ridiculously general, pitching bloggers is the same as pitching any journalist.
An 11th item: be controversial. Bloggers like "man bites dog" stories as much as MSM.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations