Tech Crunch has an excellent guide to pitching bloggers.
And guess what? Aside from their advice to start a blog, which I think is ridiculously general, pitching bloggers is the same as pitching any journalist.
An 11th item: be controversial. Bloggers like "man bites dog" stories as much as MSM.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.