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Tracking the Conversation Seed About the Impending Sale of TechnoratiMatthew Hurst is studying the way various blog search engines and trending tools are tracking the rumor I started -- that Technorati is about to be sold to one of the big search engines -- is spreading through blogs worldwide. He tracks the conversation seed, and notes that, besides me, those who have amplified the rumor also have had traffic spikes to their blogs. Like him, no doubt. Technorati's servers were overloaded several times on Friday when I tracked the conversation, but that's one of the reasons Technorati needs the resources of a bigger company. They have the right idea about tracking, and they clearly need an infusion of cash to make it work. Developing.
BL Ochman
| Aug 14 05 12:48
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Tracking Technorati with Technorati. from Qumana Blog Tracked on August 17, 2005 7:43 PM |
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B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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