Sun on Blogging: Don't Worry About it So Much

Bill Howard, Sun Microsystems' Chief CIO Advocate and Advisor to the CEO, interviews Simon Phipps, Chief Technology Evangelist (SP) and Tim Bray, director of web technologies, about Sun's corporate blogging policies and experience.

Key quotes:
Bray:
"... we want people to act reasonable and grown up..."

"Yes, there are potential risks. But at the moment, a year into this, I would say that we are seeing almost all reward and no downside, so whatever potential risks there are, none of them have come forth yet."

Phipps: "The most important thing you can do as a blogger is to see who is pointing to you, because your community grows when people find you and link to you. And others link to you often when you link to them. ... Blogging is all about linking — linking in and linking out — and if you don't do it, then you're not blogging."

Don't be so worried about what will happen if employees blog, Phipps says:
"If you are succeeding in business, it's because you have the right people. Those people can speak for themselves: You trust them to do it in front of the customers every day, you trust them to do it in front of the media, you trust them to do it in meetings. And you know you can trust them to do it on the Internet, too."

via Steve Rubel

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