The merger of the New York Times' online and traditional news rooms is intended to "diminish and eventually eliminate the difference between newspaper journalists and web journalists - to reorganize our structures and our minds."
The audience for news has been shifting to the Internet for years. Old media is largely still scratching its head and wondering "where'd everyone go?" This move by the gray lady, as the Times is known, shows that maybe she's going to get some highlights in her hair.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations