Follow me on
Twitter

More Information

NEW Expanded Edition

PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.

REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.

Money Being Thrown Around Like 1999 Again

Money is being thrown around like it's 1999 again. Reuters reports that Germany's Adidas-Salomon, the world's second largest sporting goods company, has agreed to buy U.S. rival Reebok, the world's third largest sporting goods company, for $3.8 billion. The deal bites at Nike's butt and promises Adidas a profit jump from United States expansion and entering new markets.

Adidas is buying the outstanding shares of Reebok for $59 per share in cash, a 34% premium to Reebok's closing share price on Tuesday.

Bigger usually creates a lumbering elephant: not a good thing for running shoes.

Categories: Commentary

BL Ochman | Aug 3 05 1:12 | TrackBack (0)

Comments

I hope that you get some of that cash. Is it time for the WhatsNextBlog.com IPO?

Posted by: Adam Saunders at August 4, 2005 8:17 AM

Email this story to a friend

TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/2517

Search

Contact: BL (at) whatsnextonline (dot) com
212.369.8312

RSS Feed

blog advertising

About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

Poll ID 0 does not exist.