Jeff Jarvis has a Dear Mr. Dell letter today that eloquently explains to Michael Dell why he needs to pay attention to customers. Here's the bottom line: bloggers and consumers can move markets. Any company president, CMO and CFO who doesn't believe that and who doesn't read Jarvis' letter will rue the day he or she ignored it.
"Your customer satisfaction is plummeting, your marketshare is shrinking, and your stock price is deflating," Jarvis begins. But I doubt Michael Dell is listening. And I'd bet that he doesn't have the balls to respond in a comment on Jarvis' blog or this one.
I've been in Dell Hell too. And I am presently experiencing HP IPAQ 2755 and HP Wireless Bluetooth Keyboard hell. Dell and HP's tech support is ignorant, arrogant, slow, and filled with people whose heavily accented English is often unintelligible.
A policy of abusing consumers will eventually bite Dell and HP and lots of other companies in the ass. I can't wait til the day.
I read an article somewhere today that summed it up better than any before it: word of mouse. If a company makes a customer mad today, they will tell the world about it - not just their neighbor. Unfortunately, I can't tell you who wrote it or where I read it because it was just in a pile of other sludge on my desk. But the words stayed with me.
I've been going through DellHell too. It is a bit like Dante's hell - with different levels. It is much worse when you know you're paid for 'gold level' support and still get ignored!
Jeff Jarvis "bastona" Mr Dell from Blogs4biz
Jeff Jarvis di BuzzMachine ci è andato pesante: nel suo post intitolato "Dear Mr Dell" ha pubblicato una lettera aperta nella quale porta impietosamente alla luce la scarsa affidabilità dei prodotti Dell nonché le enormi falle del suo "Customer Car... [Read More]
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.