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Al Gore Invents Current TV, Interactive Cable Channel

current.jpgHe didn't invent the Internet as he so ridiculously claimed, but Former U.S. Vice President Al Gore has come up with a really innovative interactive satellite cable TV network.

He launched his long-awaited cable network, Current TV, across the U.S. yesterday, with short, fast-paced programs, or "pods," aimed at Internet-savvy viewers 18 to 34 years old.

Partners With Google
A strategic partnership with Google anchors the youth network's free-flowing pods each half-hour with a "GoogleCurrent" interpretation of the news. The channel launches into an initial 20 million U.S. households on DIRECTV, Time Warner Cable and Comcast.

I saw Gore on The Tonight Show last night, dressed in rock star black, including cowboy boots, and he was grinning from ear to ear. Good that he finally found something to do. :>)

Viewers Can Contribute Content
Programs will be 15-second to five minute segments, and viewers are encouraged to contribute their own video content, the best of which will be aired. Contributions can be uploaded through the website. One spectacular piece of viewer contributed content (VC2), "Jumper," which has surprisingly good production values, shows people parachuting off cliffs for fun.

The Current blog will chronicle the network's growth.


BL Ochman | Aug 2 05 11:19 | TrackBack (0)

Comments

Al Gore never claimed to have invented the Internet. That was a deliberate misquote from a interview with Wolf Blitzer. Bob Somerby has exposed that so many times I am surprised to see you have fallen for it.

http://www.google.com/custom?q=invented+the+internet&sa=Google+Search&cof=AH%3Acenter%3BAWFID%3Ac32a032061318778%3B&domains=dailyhowler.com&sitesearch=dailyhowler.com

Posted by: Alice Marshall at August 2, 2005 2:12 PM

Thanks Alice. I fixed it.

Posted by: BL Ochman at August 2, 2005 2:18 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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