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Thank Goodness Charmin Doesn't Have a Mega-Roll Blog

This weekend, along with my Sunday Daily News, came this free Charmin "extender," designed to make Charmin's new mega roll of toilet paper fit in the space provided by standard TP holders for a standard roll of TP.

The new mega roll is, the company claims, the size of four regular rolls, "so you don't need to change the roll as often." We, frankly, had not been suffering because of how often we have to change the roll, but we use 1,000 sheet Scott TP.

Charmin's website gives away the extender free with a $1 off coupon when you try the new product. We do have to wonder who hangs out at the Charmin toilet paper website. Thank goodness they don't have a mega roll blog.

There's a vaguely disturbing little video on the site showing bears, who apparently run out of TP too often while shitting in the woods, solving their problem with Charmin's mega roll.

The site also has a free Potty Training Kit, complete with diploma. I see a great opportunity for a blog for parents who are in the throes of potty training their toddlers.

Categories: Advertisement, Advertising Campaigns, Blogging and Moblogging, Needs a Blog

BL Ochman | Jul 5 05 11:25 | TrackBack (0)

Comments

Well, the bears have been an effective ad campaign for the past couple of years for Charmin, to the point where they have extended the brand to include books with the bears, and other materials, such as the Potty Training Kit you noted.

It's been a successful marketing campaign, and your diploma is in the mail.

Posted by: Jeremy Pepper at July 5, 2005 12:15 PM

Speaking as someone who has been and is now currently in the throes of potty training two young ladies... a blog is the last thing I'd think of or want. :-)

Posted by: David Parmet at July 5, 2005 12:50 PM

I think a lot of other parents might be very happy to find a source of training information on a Charmin blog, especially if it included funny stories, videos, parents helping parents.

Posted by: B.L. Ochman at July 5, 2005 4:59 PM

But, what if they did it as _GASP_ a character blog!!??!!

Since they have already built up the bears, that would be the obvious "writer" for the blog.

Posted by: Jeremy Pepper at July 5, 2005 9:50 PM

One thing - among many things - that I've learned as a parent is that good or better marketing is not the solution to every problem.

Posted by: David Parmet at July 6, 2005 11:46 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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