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Russell Beattie Writes a Moronic Headline

Blogger Russell Beattie, who works for Yahoo! and is, IMO, a defacto PR person for them, has a couple of over the top posts about PR people, one of which maintains that "PR People Are Morons." That headline is, well, moronic. Beattie also takes a pretty good swipe at Steve Rubel's mistakes pitching to bloggers. And Rubel owns up and says "OK, I'll own those and I won't hide from them."

I have no great love for the way 97% or more of flacks do their jobs. But the other 3% often brilliantly influence the media and the public, and act as intelligent spokespeople for their client companies.

And I keep hoping that at least a couple more will learn that nobody is listening to the same old shit anymore.

And really, until this round of posts, who ever heard of Russell Beattie? Gee, do you think he's trying to make a name for himself by taking pot shots at well-known bloggers? It's certainly been known to happen. :>)

Categories: Blog Bashing, Blogging and Moblogging, Business Communications, Marketing Strategy, Public Relations, Shameless Self Promotion, Worst Practices

BL Ochman | Jul 9 05 4:07 | TrackBack (1)

Comments

Russell is quite well known, actually, and it was partly through his blog that he was hired by Yahoo. (http://www.russellbeattie.com/notebook/1008293.html)

If you follow mobile, you know Russell. You read Russell. And, well, you respect Russell.

Posted by: Jeremy Pepper at July 9, 2005 5:00 PM

Thanks Jeremy. He's in my radar now. I guess I'll decide if I respect him after I follow what he says for a while. His "moron" headline is not an auspicious start.

Posted by: B.L. Ochman at July 9, 2005 5:22 PM

One would think I would have been on the radar from the last time you wondered who I was:

http://www.whatsnextblog.com/archives/2005/03/twenty_most_inf.asp

-Russ

Posted by: Russ at July 9, 2005 10:07 PM

In your radar, or on your radar?

Posted by: Jeremy Pepper at July 9, 2005 10:19 PM

Russell is well know, he's also well known for popping off like he did this weekend. So take what he's saying about PR people and Steve with a grain of salt.

Posted by: david parmet at July 10, 2005 7:47 AM

Russell may be a defacto PR person for Yahoo but at least he's practicing PR the way the blogosphere dictates: by participating in the conversation and writing about what genuinely interests him.

Rubel can't own up to it until the cows come home, but he's still not practicing what he's preaching when he resorts to ignorantly spamming bloggers with insincere email pitches. Here's Rubel in the October 18 issue of PRweek:

"Blogging is a conversation," Rubel warns. "It's not a place to put your press release; it's not a place to pitch your story."
http://www.prweek.com/thisweek/index.cfm?site=3&ID=225174&site=3&/thisweek/index.cfm&setcookie=1

Posted by: Dave Austin at July 11, 2005 3:20 PM

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Influence Peddlers Mix It Up from AdPulp
Russell Beattie works on new mobile products at Yahoo. He's also 6' 2" with graying hair, but I digress. Russell is pissed at P.R. people who pitch him without doing their homework first. In other words, he needs the pitch... [Read More]

Tracked on July 10, 2005 9:40 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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