Pheedo: RSS Getting More Mainstream

RSS ad network Pheedo has released "Pheed Read" No 1, a report on when and how people who subscribe to RSS feeds use them. Among the conclusions: "RSS is growing up; Reader data illustrates shift from early adopters to mainstream."

_ Tuesday is the most active day in RSS for viewership, feed retrieval and click-throughs; Saturday least active; Wednesday is ssecond best, with an average 22 percent differential from Tuesday;

_ "Morning scanners" view most content; late night readers click through more.

_ There is a significant spike in RSS readership during the early morning daypart, which tails off as the day goes on.

The data seems to indicate that people who subscribe to RSS feeds check them first thing in the morning, the way people used to read newspapers.

B.L. Ochman

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RSS Usage Revealed from The Big Picture
Pheedo decided to take a peek under the hood at some of the RSS advertiser and publisher data that they have been collecting. A few insights: Tuesday is the most active day of the week for RSS, Saturday the [Read More]

Tracked on July 27, 2005 11:10 AM