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New Burger King Viral Creates the Requisite Controversy

Crispin Porter + Bogusky have outdone themselves with CoqRoq.com, the latest Burger King viral. The site is supposed to look like it was designed by a fictitious band whose members look a lot like Subservient Chicken and whose heavy metal music is sure to please the punk teenage mosh pit crowd.

I don't eat dead animals, so I'm not going to buy hamburgers no matter who humps them, but I do love a good viral campaign.

Ad Age reports the requisite controversy and Burger King denies it. Ad Age says they took screen shots of Polaroid-type photos of teenage "groupies" that have since been removed from the site with captions like "Groupies love the Coq" and "groupies love Coq." One thing's for sure, those captions aren't there today.

"There’s a fine line between getting the attention of the core target and risking offending the masses," Chris Carroll, senior vice president and director of marketing for Subway’s Franchisee Advertising Fund Trust told Ad Age. Yawn.

Between Paris Hilton humping her hamburger and her Bentley, and the Subservient Chicken in his garter belt, fast food depends on sex to sell. What's next? Bessie the horny cow from McDonald's? Watch for it.

BL Ochman, viral_marketing, CoqRoq, advertainment

Categories: Ad targeting, Advertainment, Advertising Campaigns, Alternative Marketing, Best Practices, Buzz, Marketing Strategy, Multi-Media Advertising, Satire, Viral Marketing

BL Ochman | Jul 27 05 8:36 | TrackBack (0)

Comments

You only eat live animals? ewwww ;)

Posted by: Dave Goodman at July 27, 2005 12:03 PM

Look out, you're lunch.

Posted by: BL at July 27, 2005 12:14 PM

Posted by: Dave Goodman at July 27, 2005 2:24 PM

I have got to say, this is pretty much the dumbest thing that I have ever seen. What's wrong with advertisers these days? Are they so lazy that they can't actually come up with something that makes sense in relation to their products? They have to resort to some moron wearing a chicken mask, screaming so-called lyrics into a microphone that were I even remotely interested in to begin with, wouldn't make me buy their products?

Jesus, no wonder the US has a bad reputation in the business community with 'ad campaigns' like this on the air waves.

Posted by: Gray Matter at July 30, 2005 3:38 PM

It's not aimed at you. It's for teenage boys who love heavy metal. It's supposed to generate buzz about the brand, and it does.
BL

Posted by: BL at July 30, 2005 6:08 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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