Mossberg: Podcasting Is Still Not Quite Ready For the Masses
".. text blogs are yesterday's news. The hottest new trend in personal online content creation is something called a podcast, essentially a short personal radio show or audio blog," says Walter Mossberg in today's Wall St Journal.
"The good news is that, with its iTunes move, Apple has made receiving podcasts as simple as downloading music. The bad news is that neither Apple nor anyone else has made it nearly as simple to create a podcast and get it online as it is to create and post a text and photo blog. Until that happens, podcasting won't be truly mainstream." Amen!
And hey, could somebody please make everything else in the world as easy as posting to a blog.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations