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Media Falls for Logoworks Viral Marketing Campaign

A billboard and a website that look like a group of fellow employees are helping a 31 year-old single co-worker find a date turns out to be a complex viral recruitment ad for Lindon, Utah-based logo design company Logoworks.

The DateLance website copy which reads, "You don't have to DateLance to meet Lance. You can work with him," followed by, heh, a link to the recruitment section of LogoWorks. Also indicative of a marketing ploy is the DateLance.com disclaimer mice type which reads, in part, "You may not use DateLance.com if you 1) do not have a sense of humor 2) fear rejection."

Google shows there are now over 100 stories about the campaign online including one on NBC.com
via adrants

Categories: Advertising Campaigns, Alternative Marketing, Best Practices, Cross Media, Marketing Strategy, Viral Marketing

BL Ochman | Jul 25 05 3:44 | TrackBack (0)

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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