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IBM "Blogvangelist" Sher Taton Launches New Blog

Look out Microsoft blog evangelist Robert Scoble. :>) Sher Taton, IBM "blogvangelist" and Worldwide Interactive Marketing Manager, has started a blog called Corporate Blogging to exchange ideas on "the new age of marketing."

Great to see this new blog from IBM joining other IBMers who are already blogging.

Taton has an interesting post today on pros and cons of hosting blogs on your company url or using a service like Blogger. I would not use Blogger because it doesn't have trackback, which is an important element for building an audience for the blog. My preference is to incorporate MoveableType, TypePad or WordPress into the company site.

Categories: Alternative Marketing, Best Practices, Blogging and Moblogging, Business Communications, Commentary, Marketing Strategy, News, Public Relations

BL Ochman | Jul 1 05 5:33 | TrackBack (2)

Comments

Thanks for the ping BL. I tried to do my blog on Typepad but appearently somewhere in the past I had signed on there so when I tried to get on it needed a password which I didn't have so I tried to retrieve and it said it could take 15 minutes (who ever heard of it taking 15 minutes to get your PW sent to you?) so I waited, lost patience and created my blog on blogger. I think they will introduce trackback's one of these days - well I hope so. Have a great 4th!

Posted by: Sher Taton at July 2, 2005 11:23 AM

Why does Sher's blog have no RSS feed??

Posted by: Shel Holtz at July 3, 2005 12:00 PM

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Listed below are links to weblogs that reference IBM "Blogvangelist" Sher Taton Launches New Blog:

Even Business Blogging is Personal from AdShift
Todays entry is a comment I posted on another blog, 'Corporate Blogging', Sher Taton's new blog where she intends promote discussion on how blogging is changing marketing. She wrote an entry on July 1st musing the pros & cons of... [Read More]

Tracked on July 5, 2005 9:44 PM

IBMs list of blogs and RSS feeds: what a list! from Hans on Experience
James Snell s a member of the IBM's Software Standards Strategy Group and is blogging at IBM. He has published the complete list of all RSS feeds. You can find them below in the continu section. He did this because David Winer discovered an RSS feed fo... [Read More]

Tracked on July 6, 2005 3:23 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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