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Exclusive: IBM OnDemand Does Soft Launch of New Todd Watson Blog

IBM's OnDemand website did a soft launch today of a new blog by 14-year IBM veteran Todd Watson. No fanfare, no press release. Just a terrific new blog with a laugh-out-loud sense of humor. "Really, Watson, you excel yourself." It's one of the many new IBM blogs on the drawing board.

"Here's the deal: I'm your new IBM blogger. I know your purchase order didn't mention anything about getting a blogger, but one of our recent market research studies indicated that you wanted one, and I happened to be standing in a hallway in Armonk with a red target painted on my forehead.

...the average life expectancy of the corporate blogger has recently dwindled close to that of the average fruit fly. I figure that now that I've started blogging, I'm out of here within the next few hours.

...assuming I continue to be employed by IBM in the coming days, bookmark this site or add it to your RSS reader, because we're about to embark on a virtual adventure the likes of which have never been seen in the Blogosphere, the Biosphere, or any other virtual/human-inhabited environment."

Watson's bio says he's "responsible for helping drive the strategy and optimization of the IBM Software Group Web presence. His longstanding personal mission at IBM has been to use the Web to drive business effectiveness and efficiencies via the Web, and to better serve IBM customers leveraging the unique capabilities of the Internet."

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corporate_blogging, Todd_Watson, IBM, blogging

Categories: Alternative Marketing, Blogging and Moblogging, Business Communications, Corporate_Blogging, Marketing Strategy, News, People to Watch, Up and Comers

BL Ochman | Jul 12 05 10:10 | TrackBack (0)

Comments

BL, Todd is priceless. Check out his personal blog. I just discovered he is in Belize , one of my fav places. http://turbotodd.typepad.com/

Posted by: Joan Renner at July 12, 2005 11:30 PM

There are a lot of people who'd love to see blogs from IBM folks. I mean, they're supposed to be industry leaders, right?

But these blogs are absolutely awful. They barely look like blogs, and are basically "feature-less"...

- no trackbacks
- no unique URLs
- no "most recent posts"
- you have to go through an IBM registration to post comments

In their current state, I'll be using IBM's blogging efforts as an example of worst practices.

Posted by: John at July 13, 2005 9:45 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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