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EDS Launches Fellows Blog: PR People, Read Their Pitch!

EDS has launched EDS' Next Big Thing Blog, in which its leading technology experts will discuss trends, attitudes and the impact of technology on our lives.

The blog, which launched June 15, and therefore has had time to iron out kinks, still has no permalinks or trackbacks, two crucial ingredients in blog functionality.

The company's blogging guidelines are simple and straightforward:

1. We will tell the truth.
2. We will review all comments for content before they are posted.
3. We will try to respond to comments as fast as possible.
4. We will link to all of our online resources directly.
5. We will respect your comments and disagree with them where appropriate.

However, I would like to know what the guidelines are for acceptable comments. The second item is too vague.

About The EDS Fellows
According to the blog, the title of EDS Fellow is awarded to the company’s most innovative thought leaders in recognition of their exceptional achievements. Each Fellow has a proven track record of creating world-class solutions for our clients.

And hey, I got a smart pitch from Kevin Lightfoot, EDS Director of Industry & Business Communications. It began:

"Hi BL,

I read your entry about IBM's latest blog last week and I thought you would be interested to know that we recently launched our first corporate blog on June 15th. EDS' Next Big Thing [which] features members of the EDS Fellows program who discuss the future of technology."

Bravo! PR people: Please print that pitch out and paste it on your computer right now.

Categories: Blogging and Moblogging, Business Communications, Commentary, Public Relations

BL Ochman | Jul 5 05 5:35 | TrackBack (1)

Comments

BL, each posting offers not one, but three ways of accessing a permalink: through the entry's title, by clicking "read full entry", or by clicking the date and time when the entry was posted (at the bottom of each posting). Don't know what's the deal with the trackbacks :)

Posted by: Constantin Basturea at July 5, 2005 8:12 PM

I don't care if there are 12 ways to get to a permalink. Until one of them, above or below the bottom of the post is labeled "permalink," it's not user friendly.

Posted by: B.L. Ochman at July 6, 2005 12:05 AM

I've noticed that a number of blogs that are more heavily designed tend to use one or more of the techniques described by Constantin to access the permalink. Once I know how the blog does it, it doesn't bug me so much. Of course usually I have to click around for a while to find it.

Perhaps blogs that want to do something other than call it a permalink (for design reasons or whatever) need to have a short key in the "about" or an "how to comment" section.

Yes, it *would* be easier to call it a permalink and be done with it. If you do that, you don't need to have 3 ways to get to it either. But different strokes for different folks.

Posted by: Susan Getgood at July 6, 2005 10:07 AM

With all due respect BL,

I don't care if there are 12 ways to get to a permalink. Until one of them, above or below the bottom of the post is labeled "permalink," it's not user friendly.

None of the links on your blog are labeled "permalink." And yes I know they're there. They're just not labeled that way ;)

Posted by: Marc Snyder at July 8, 2005 2:01 PM

Folowing my earlier comment...

Add "that is, when you're with the post's page itself. Not on the main page."

Posted by: Marc Snyder at July 8, 2005 2:07 PM

You're right Marc. Mine says "Permanent Link." Do you think you might possibly be splitting hairs?

Posted by: B.L. Ochman at July 8, 2005 2:40 PM

I was mistaken and corrected myself about your first page.

But no, I don't think I'm splitting hairs. Maybe I'm expressing myself wrong.

What I was trying to say is that although "Permanent link" is indicated on your blog's first page, it isn't on the post's particular page. Take this page. Its permalink is http://www.whatsnextblog.com/archives/2005/07/eds_launches_fe.asp. The only way to find it, if you're on that page itself is by checking the date and time (in this case, Jul 5 05 5:35) of the post.

Sorry about the confusion.

Regards.
MS

Posted by: Marc Snyder at July 14, 2005 11:43 AM

Marc: That's how permalinks work. you go from the main post to the page with the permanent link.
BL

Posted by: BL Ochman at July 14, 2005 2:56 PM

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Listed below are links to weblogs that reference EDS Launches Fellows Blog: PR People, Read Their Pitch!:

Update on Corporate blogging from PR Opinions
Further to my post on corporate blogging yesterday, Chris Thilk suggests some additional tips on corporate blogging. Meanwhile, EDS have kicked off a new corporate blog called "EDS' Next Big Thing Blog" where EDS Fellows discuss new technological devel... [Read More]

Tracked on July 6, 2005 3:28 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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