Follow me on
Twitter

More Information

NEW Expanded Edition

PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.

REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.

Boeing Offers Citizen Journalists a Free Ride

Dan Gillmor of Bayosphere reports that they've gotten an invitation from Boeing's PR firm "for one of our citizen journalists to interview an executive from Connexion by Boeing" the in-flight Internet service Boeing is offering to its airline customers. The person who does this would also get to go for a ride on a flight originating at and returning to San Francisco airport on Wednesday, July 27.

Smart PR move. But Bayosphere must have been on the "B" list.

Molly Holzschlag reports that, last night, she and a group of "journalists including some high-profile bloggers, newspaper writers (Wall Street Journal, Associated Press and Seattle Times), magazine and media reps (Macworld, Microsoft), radio personalities and podcasters get on a private jet from Boeing and have fun while blogging, podcasting and Flickr’ing from the sky." The group included Anil Dash, Steve Broback, Buzz Bruggeman, DL Byron, Bryan Corliss, Kevin Ebi, Dominic Gates, Brian Gregory, Cathy Lu, Larry Hryb, Mike Outmesguine, Chris Pirillo, Eric Rice, Robert Scoble, Bob Sullivan, and Nick Wingfield.

blogging_and_moblogging, PR

Categories: Alternative Marketing, Blogging and Moblogging, Digital Journalism, Public Relations

BL Ochman | Jul 19 05 2:30 | TrackBack (1)

Comments

BL - wow, long time no see.

Actually, the event is today and we haven't taken off just yet. A few folks have dropped out so far as we know Anil Dash and Mike Outmesguine won't be joining us.

It should be quite fun!

Posted by: Molly Holzschlag at July 19, 2005 4:10 PM

Just to clarify, I was invited but did not attend.

Posted by: Anil at July 20, 2005 12:01 AM

I was there, we had a brilliant time. The Boeing Connexion system worked perfectly. I can easily imagine that it is going to change how business is done forever, and that people will begin to pick flights based upon WiFi on the plane.

Posted by: Buzz Bruggeman at July 20, 2005 5:41 PM

Agreed. The airline that offers the best Wifi package gets my business. Plain and simple. I adore the productivity gain and the goof-off factor. And let's be honest, would we really feel guilty about blowing 4 hours in IRC on a plane? I know I wouldn't. :-)

Posted by: Eric Rice at July 21, 2005 2:48 AM

Agreed. I just heard that Phil Torrone, MAKE zine, attempted to bring the system down with no success. I think that two reporters had problems, but that was with their laptop settings and not the system. If your laptop uses a VPN and that automatically boots up, it's problematic. Other than that, rock and roll.

Posted by: DL Byron at July 21, 2005 1:07 PM

This sure goes to show that PR, done intelligently, still works.

Posted by: BL at July 21, 2005 1:35 PM

Don't know if there's an A or B list, but I think it's just that the plane can't be in two places at once. As far as I can tell, they're doing the first session in Seattle, and the second round in San Francisco.

Posted by: Dan Gillmor at July 24, 2005 5:57 PM

Email this story to a friend

TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/2475

Listed below are links to weblogs that reference Boeing Offers Citizen Journalists a Free Ride:

milf hunter raquel from
mall upskirt horse hung studs incesto [Read More]

Tracked on April 7, 2006 1:44 PM

Search

Contact: BL (at) whatsnextonline (dot) com
212.369.8312

RSS Feed

blog advertising

About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

Poll ID 0 does not exist.