Follow me on
Twitter

Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


Why Full Posts in RSS Feeders Don't Make Sense

Umm, I was joking when I said that instead of individual blogs we should all just publish RSS feeds that can be read on Feed Burner, etc. I was being sarcastic. Trying to show that publishing full posts is not the best solution to the information overload that makes it so hard to get through everything we want to read. Here's why I'm anti-full posts in news readers:

* you can't add comments to a post on a feed reader. You have to visit the blog to interact with it and interactivity is a key element of blogging;

* Feed readers are not set up to allow bloggers to differentiate their blogs with graphics or design -- imbuing them with personality;

* it's just plain ridiculous to put posts that are thousands of words long onto a device that is meant to speed up reading. In fact, if bloggers weren't so in love with their own prose and learned to write tight and short, we'd all have a lot more time;

* to people who don't want to read ads in RSS feeds: I hope you're enjoying your trust funds. Some of us are trying to make a living blogging. We are keeping our content free with advertising.

* blogs are just a content management system. Just like we can't possibly read every book every published, we can't read every blog. Content is still king, and the blogs with the best content are the ones we'll still be reading years from now.

And my bet is that one of two things will happen:
* Someone will come up with a feed reader that let's you read the actual blog in the reader

* 80% of current blogs will die of blog fatigue and we'll just need to read the 20% that are worth reading


BL Ochman | Jun 9 05 8:10 | TrackBack (8)

Comments

Hi, B.L.

I was surprised to see how controversial this article of yours is. Some people really need to chill out a bit, don't you think?

Anyway, I recently had an interesting discussion on this theme with Shel Holtz. My thoughts on the full vs. summary feed issue, plus that conversation with Shel, is available here: Full-Text vs. Summary Feeds: Mostly a Matter of Taste.

Enjoy,

- Amy Gahran
Editor, CONTENTIOUS

Posted by: Amy Gahran at June 15, 2005 10:14 AM

Post a comment




Remember Me?

(you may use HTML tags for style)






Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/2349

Listed below are links to weblogs that reference Why Full Posts in RSS Feeders Don't Make Sense:

Post Sizes in RSS Feeds, A Counterpoint from Business Logs
B.L. Ochman discussed why full posts in RSS feeds are a bad idea, and since I don't totally agree with her reasoning, I thought it best to blog about it (and have this entry come up as a full post... [Read More]

Tracked on June 9, 2005 1:15 PM

Beating the dead RSS feed horse from a shel of my former self

More than enough has already been written about the RSS feed full text vs. partial text debate. But I found it interesting when my friend BL Ochman posted five reasons for producing partial text feeds, I disagreed with every one of them. So, as if w...

[Read More]

Tracked on June 11, 2005 6:50 PM

B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary: Why Full Posts in RSS Feeders Don't Make Sense from Desirable Roasted Coffee
While my back was turned at Reboot, B. L. Ochman, bless her heart, came up with five reasons she doesn't like full posts in RSS feeds. She titles the post [Read More]

Tracked on June 11, 2005 9:43 PM

Don't become an RSS extract from NevOn
Catching up with RSS feeds since being away for much of the past week, I read BL Ochman's Why Full Posts in RSS Feeders Don't Make Sense with some exasperation. As the writer of only three blogs with summary content [Read More]

Tracked on June 12, 2005 10:24 AM

B.L. Still Doesn't Get It from hyku | blog
The dead horse has risen from the grave. We're back to the full/partial feed meme. What's great about the blogosphere is that often you find somebody that says almost the exact same thing you were thinking (often times with a... [Read More]

Tracked on June 12, 2005 1:45 PM

B.L. Still Doesn't Get It from hyku | blog
The dead horse has risen from the grave. We're back to the full/partial feed meme. What's great about the blogosphere is that often you find somebody that says almost the exact same thing you were thinking (often times with a... [Read More]

Tracked on June 12, 2005 3:46 PM

Really Simple Syndication from The Hole
What's "really simple" about having to click through to an actual blog if you want to read more than the first few words? Nothing, obviously. I know, I know, I just went off about this the other day, but Neville... [Read More]

Tracked on June 13, 2005 4:36 PM

Walkabout Podcast: No. 25--The full feed versus excerpt debate continues! from Blog Consulting & Professional Blogging a View from the Isle
This seems like the debate that will not die!  I'm fully for full-feeds, and no, I don't ha... [Read More]

Tracked on June 14, 2005 12:35 AM

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.



top 25 marketing blog

B.L.'s flickr photos








    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Pawfun.com
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    President Barak Obama
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31