Wal-Mart Fires Agency Responsible for Nazi Image Ad and PR Manager Resigns

The London Daily Telegraph website reports that Peter Kanelos -- the Wal-Mart PR manager behind the ad that equated the retailer to victims of the Nazis -- has resigned. One wonders what his next job will be.

Kanelos is said to have been responsible for the ad, which appeared in the Arizona Daily Sun featuring an historic photo of Nazi supporters throwing books into a huge fire.

Wal-Mart also has canned HighGround, the Phoenix, AZ -based PR, "positioning and messsaging" company that created the ad. The president of HighGround said at the time of the fracas, "We will not back away from substance of the ads . . . People make mistakes. They move on," he said. Yeah, to the next client.

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Posted by: Jeremy Pepper at June 12, 2005 10:02 PM

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