Slicing and Dicing Content for Expanded Exposure

At PMA University's "How to Sell More Books by Slicing and Dicing the Manuscript":

Paulette Ensign suggested:
- sell thousands or even millions of tips booklets to mass marketers. For example, if you are an organizer, write a tips booklet on How to Organize Your Office and sell it to Staples to give away with every carton of file folders
- license the use of your tips booklets through an ad agency for their clients' use
- sell to associations for their membership
- sell to magazines to give away with new subs. They may buy millions of copies.

Joan Stewart of the Publicity Hound recommended:
- send editors 300 to 500 word How-To on any topic covered in your book
- Tip Sheets – send as many as one a week, write "Simultaneous Submission" at the top

Susan Driscoll, president of i-universe.com advised:
- the author platform – a demonstration of your circle of influence, or marketability – is what publishers care most about. Explain in your proposal how you will gain the broadest possible publicity exposure.
- publishers like multiple books. Slice your topic into sub-topics and propose multiple books.
- Don't be afraid to give content away. Use info you give away to get something in return: get them to give you their email address for free content for example.

Many speakers talked about getting email addresses to build a list. But not one said "Make sure you ask permission to email to them again." Pretty basic oversight in this spam-infested age.

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