You remember "Greed is good." That's so 80's. Now the "metrosexual" has been played out, Marlan Salzman, the J. Walter Thompson exec who coined the term, brought us up to date yesterday on her thinking: "I think it's become acceptable for boomers to be selfish ... Self indulgence is here to stay."
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.