Follow me on
Twitter

More Information

NEW Expanded Edition

PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.

REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.

Mossberg: Easy to See How Blogging Can Be Addictive

Wall St. Journal tech writer Walter Mossberg's review of three blog software services looks at blogging as a way absolutely anyone with Internet access can a produce personal journal.

"We quickly learned," Mossberg wrote, "how simple it is to set up a blog, and how addictive they can become."

He tested three blog services and liked MSN Spaces the best. He also likes Blogger, which, like the totally useless Yahoo!360, has no trackbacks.

If one of the blogs set up on Blogger or Yahoo!360 were to become successful and develop an audience, those services would be inadequate. With no trackbacks, neither is truly participatory and the blogger would most likely have to move to a better service like Moveable Type, Typepad, Wordpress or Drupal.

Categories: Blogging and Moblogging

BL Ochman | Jun 15 05 3:32 | TrackBack (1)

Comments

It didn't take long for me to figure out how to add trackback (with Haloscan) to my Blogger blog.

To be honest, the person starting up a blog for the first time will take a while to understand trackback -- and won't have the traffic to justify it for months.

One thing he failed to mention is the ease with which one can eventually port their blog... which I will eventually do. I know Blogger is designed to do so seamlessly. MSN is notorious for using proprietary standards.

Posted by: Ike Pigott at June 15, 2005 4:12 PM

I don't know about Yahoo!360, but Blogger (which is at http://www.blogger.com not the address you linked to), definitely has permalinks and comments. It doesn't support trackbacks natively, but you can add Haloscan to your Blogger template for trackbacks.

Please check out my blog, and see some of the many things you can do with a Blogger blog. And you know what? It's free! The only ads or banners are those you wish to have, or none at all.

Posted by: Dave Goodman at June 15, 2005 4:52 PM

Not to burst your bubble, but Blogger does indeed have comments and permalinks, always has, always will. Don't know about trackbacks though, since they'd have to be coded with the MT API in mind, and I don't think the Google engineers running Blogger would likely kowtow to the Trott team.

Here's an example of a Blogger blog with comments and permalinks: Crocolyle.

And here. Here. Here (Jeffrey Zeldman). And here, too.

Posted by: Mike Rundle at June 15, 2005 5:05 PM

Thanks for the correction about Blogger having permalinks, which are an incredibly important part of the blog revolution. Trackbacks also provide Google juice and community and are necessary for full functionality.

The Blogger blog I linked to is the one created by Mossberg, not a wrong link.

Posted by: B.L. Ochman at June 15, 2005 11:11 PM

Email this story to a friend

TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/2371

Listed below are links to weblogs that reference Mossberg: Easy to See How Blogging Can Be Addictive:

Blogging Reviewed from eMusings
Wall St. Journal tech writer Walter Mossberg has reviewed three blog software services, and reports that MSN Spaces seemed easiest to use for performing common actions. Yahoo 360 was almost as easy, but tried too hard to tie the user into other Yahoo! ... [Read More]

Tracked on June 16, 2005 3:05 AM

Search

Contact: BL (at) whatsnextonline (dot) com
212.369.8312

RSS Feed

blog advertising

About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

Poll ID 0 does not exist.