Marketing Missteps: iPod Users Unified in Love of iPod and Gripes About It

Scene: N Train, New York City Subway. Four people in a row listening to iPods. Conversation turned to the battery and soon we were exchanging the names of websites like this that will tell you how or actually crack open the case and replace the battery for you.

I also learned, between Times Square and 34th Street, that I can create playlists on the fly -- yet another thing I would never know from Apple's lame iPod instructions. Luckily, since Apple doesn't offer a blog where iPod users can exchange information, there's wikipedia.

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