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Larry Larsen: Will Apple Sue CNET or Do They Only Go After Bloggers?

Larry Larsen of Poynter.org wonders if Apple will just go after bloggers, or if they'll also sue CNET for disclosing trade secrets.

Apple sued several bloggers for disclosing what Steve Jobs claims are trade secrets.

Last Friday, CNET's News.com quoted anonymous sources saying that Apple was going to ditch IBM and switch to Intel. Apple just made the official announcement yesterday.

Will Apple sue a news organization that can afford adequate legal representation, or is it only going after bloggers?

One of the purposes of Media Bloggers Association is to provide legal assistance through the MBA Legal Defense Fund to bloggers in situations like these. Nonetheless, a suit coming from a company with as much dineros as Apple would be hard for any blogger or group of bloggers to fight.

I'm still trying to figure out why Steve Jobs would want to sue his biggest fans, the bloggers fanatical enough about his products to want to tell the world about them.

Categories: Blog Bashing, Business Communications, Digital Journalism, Marketing Strategy, News

BL Ochman | Jun 7 05 7:27 | TrackBack (0)

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Why would Steve Jobs sue the bloggers?

It's all about enforcing the non-disclosure agreements. He's not interested in bankrupting "MacsRule" at Blogger. He just wants to use the subpoena power and discovery process to identify the leaks.

It is a little like using C-4 to kill weeds in the lawn: a lot of collateral damage, and the neighborhood gets pissed. [I sure learned my lesson with that time ;) ]

Posted by: Ike Pigott at June 8, 2005 1:54 AM

BL: FYI, that item from E-Media Tidbits was by Larry Larsen, not me.

Posted by: Steve Outing at June 8, 2005 7:15 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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