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Ketchum PR Starts Ketchum Ideas Blog and Boy Is It Lame!

Talk about lame! Last week, Ketchum PR announced in a press release from hell, that they are starting a blog practice. I, and several other bloggers, pointed out that Ketchum had no blog or RSS feed on their site. Apparently stung by criticism, after the fact, they started a blog called Ketchum Ideas. And boy is it lame!

Today's post has some "new" ideas that have been discussed for years in the blogosphere. Here are some suggestions for names that describe the Ketchum blog better:
* Ketchum Old Ideas Blog
* Ketchum Other People's Ideas Blog
* Ketchum Beat a Dead Horse Blog
* Ketchum Is Clueless Blog

Shel Israel, who, like me, calls himself a recovering publicist, used to work at Ketchum and left when they refused to let him bring in the Internet client that helped him start his own agency. He writes about Ketchum's new blog here, calling the and post "Ketchum Tries to Blog"

Categories: Blogging and Moblogging, Business Communications, Commentary, Don't Believe the Hype, Internet PR, Press Release From Hell, Public Relations, Worst Practices

BL Ochman | Jun 20 05 3:02 | TrackBack (0)

Comments

How about naming it: Ketchum, then incarcerate em?

Posted by: shel Israel at June 20, 2005 4:31 PM

Howabout "Ketchum's Katch-up Katch-all"? They can call it KKK for short. Hey, that's Katchy! (or kvetchy.)

Posted by: Ike Pigott at June 20, 2005 4:34 PM

Seriously... the "blog" looks really slick and forward-thinking.

I wish I could know what my headlines will be ten days in advance.

A good blog is rooted in the here and now -- not pre-planned focus-group jargon-garbage.

Posted by: Ike Pigott at June 20, 2005 4:41 PM

I just read their first post. Wow! High powered stuff. I'm guessing it took them about 30 seconds to copy an old article from their sales kit and paste it into their new blog. Very original!

Posted by: Kevin Stirtz at June 21, 2005 8:05 AM

ha ha ha.... They have podcasts, too...very cutting edge!

Posted by: Justin at October 1, 2007 8:56 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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