BusinessWeek Brings Mass Collaboration to the Masses in Cover Story

BusinessWeek is getting hipper. With their cover stories on blogging, and now this week's lead story on mass collaboration, they're doing for mainstream business what Fast Company used to do for the dot.com world in the glory days before the 2000 dot.bomb.

Key quotes from the Businessweek article:
"New research indicates that cooperation, often organized from the bottom up, plays a much greater role than we thought in everything from natural phenomena like ant colonies to human institutions such as markets and cities. It's what New Yorker writer James Surowiecki, in his illuminating 2004 book of the same name, calls "the wisdom of crowds." Crowds can go mad, of course, but by and large, it turns out, they're smarter at solving many problems than even the brightest individuals."

"Ultimately, all this could point the way to a fundamental change in the way people work together….That rich reward may be worth all the disruption we've seen and all the more still to come."

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