All Consumers Are Liars

All consumers are liars. In focus groups, says Adam Hanft in INC, the participants may think they're being honest, but they're not.

"They are defending or rationalizing decisions they have already made.... giving you the socially acceptable answer.... trying to come across as smart and rational, when we know that most decisions are driven by a messy blend of right and left brain."

Seth Godin has already shown that All Marketers Are Liars.

Since nobody is telling the truth, it should come as no surprise that we need a new way of talking to eachother. What can make that point to corporations? Sky writing maybe? Whatever happened to sky writing?

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An Argument for Online Market Intelligence from Chris Abraham
The only way to get true market intelligence from consumers is to collect market intelligence candidly via online market intelligence and online business intelligence. Why? Because "all consumers are liars."... [Read More]

Tracked on June 9, 2005 4:48 PM