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20-Ton Attack of the Snapple PR Team. Doh!

snapple.jpegSnapple's 20-ton ice pop, an attempt at a new Guinness world record ended in a sticky, smelly mess in New York City's Union Square yesterday.

Firefighters had to clean up the mess which oozed all over the streets.

Who are the PR geniuses who planned this event on the first day of summer, in 90-degree weather? And who are the equally brilliant people who provided the permit for the event, and never said "Gee, it could be 90 degrees by mid-June. Why don't we do this in April or early May at the latest?"


Categories: Public Relations
BL Ochman | Jun 22 05 12:01 | TrackBack (2)

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Listed below are links to weblogs that reference 20-Ton Attack of the Snapple PR Team. Doh!:

Just as long as they spelled the name right from The Bach Door
It looks like the Snapple people got slush all over their face, thanks to their ill-conceived stunt, at least according to B.L. Ochman and others. [Read More]

Tracked on June 22, 2005 2:27 PM

"...e.l.f. Cosmetics has created 10,000 special Hurricane Katrina Relief Beauty Kits..." from lizerk@work
cross-posted from my LiveJournal. One of the fun things about tracking industry-related PR blogs is watching people call out the blunders of others. It kind of creates a system of "check and balances," I suppose. But nothing had my jaw... [Read More]

Tracked on September 9, 2005 3:09 PM

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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


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