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PR Nightmare Brewing for Drug Makers as FDA Looks Into Blindness-Viagra Link

Can't wait to hear Leno and Letterman on this one. Another blockbuster drug is under fire as the FDA is investigates reports of blindness among Viagra and Cialis users. AP reports that, upon release of this news, Pfizer shares fell in early trading on the New York Stock Exchange. Talk about a brewing PR nightmare.

Of course, Viagra's label also warns of erections lasting longer than four hours, painful erections lasting longer than six hours, headache, flushed skin and vision problems. Yet sales were $438 million in the first quarter of the year. Pfizer has a 68 percent worldwide market share.

So, PR people, what would you do if this happened to your client? (The FDA report, not going blind.)

Categories: Don't Believe the Hype, Marketing Strategy, Media Relations, News, Public Relations

BL Ochman | May 27 05 10:53 | TrackBack (4)

Comments

That's nothing. Wait until a bunch of sex offenders sue the government and Phizer for losing their sight over their free erection pills.

Posted by: Ike at May 27, 2005 1:09 PM

And now, your Friday punchline:

"Mama warned it would make me go blind."

Posted by: Ike at May 27, 2005 1:23 PM

BL - I've heard guys say they would pay EXTRA if their erections lasted more than four hours. ;-)

Posted by: FMF at May 27, 2005 2:46 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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