Jupiter Analysts Podcasting

Jupiter Research has launched a series of free podcasts with their analysts "to expose our thinking to a wider audience." The latest features analysts Michael Gartenberg and Gary Stein discussing blogs and brands. Not much news, but a decent overall explanation of blogs and branding.

They recommend advertising on blogs as a way to reach niche markets. That's good, because they have a corporate audience that pays dearly for their advice so maybe their endorsement will help spread some cash around to blogs.

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JupiterResearch Podcasting from Random Culture
JupiterResearch adds podcasting to an already impressive group of analyst blogs with JupiterResearch [Read More]

Tracked on May 27, 2005 9:33 AM