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Jupiter Analysts PodcastingJupiter Research has launched a series of free podcasts with their analysts "to expose our thinking to a wider audience." The latest features analysts Michael Gartenberg and Gary Stein discussing blogs and brands. Not much news, but a decent overall explanation of blogs and branding. They recommend advertising on blogs as a way to reach niche markets. That's good, because they have a corporate audience that pays dearly for their advice so maybe their endorsement will help spread some cash around to blogs. Categories:
Podcasting
BL Ochman
| May 26 05 10:43
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JupiterResearch Podcasting from Random Culture Tracked on May 27, 2005 9:33 AM |
Contact: BL (at) whatsnextonline (dot) com
212.369.8312
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B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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