Durex Condoms Avoids FCC Rules With Racy Podcast Ads

In an effort to reach young listeners with risque marketing messages while avoiding FCC decency rules, UK-based Durex Condoms has purchased product placement in the podcasts of the racy Dawn and Drew Show

The condom maker launched a campaign featuring unscripted X-rated banter from the show, which Podcast Alley ranks as the No.2 most-downloaded podcast.

On the first podcast originally uploaded last month, Dawn and Drew and their dog, Hercules, put various samples from a Durex variety pack to the taste test. In a subsequent show, they tried a new line of tingling Durex lubricants.

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Durex Condoms Avoids FCC Rules With Racy Podcast Ads : "In an effort to reach young listeners with risque marketing messages while avoiding FCC decency rules, UK-based Durex Condoms has purchased product placement in the podcasts of the racy Dawn and Drew [Read More]

Tracked on May 17, 2005 12:02 PM