  |
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
Popular Articles by BL:
· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
· How to Optimize Your Press Releases for Search (and Why You Should)
· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
· How to Optimize Your Press Releases for Search (and Why You Should)
· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
 |
 |
Adrants Says Marketing Sherpa Doesn't Get RSSIn a new report, Marketing Sherpa says "RSS is worthy of testing, but it's not an email replacement and it never will be."...Just as we warned marketers five years ago that they should not 'shovel' their brochure content onto their Web sites, you shouldn't treat RSS as shovelware for email content. This is a new medium." Agreed. However, Steve Hall at adrants points out that "Comparing RSS to email, MarketingSherpa offers three drawbacks to RSS and gets all three wrong leading us to [wonder]if the writer has ever used RSS." Thed report is available free until May 23.
BL Ochman
| May 15 05 5:33
| TrackBack (0)
CommentsPost a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
Search
Contact: BL (at) whatsnextonline (dot) com
212.369.8312
blog advertising
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
Poll ID 0 does not exist.
| B.L.'s flickr photos |
Twitter Updates
Recent Entries
· B.L. Ochman's 2009 Online Marketing Predictions: Mobile, Better Lighting, Subscriptions Rule· Real-Time Communications Conference Discount for What's Next Readers
· I've Joined the Un-Agency Adhocnium - Here's Why
· Can Viral Content Be Created? Yes, and No
· AdHocnium Asks: Why Don't Consultants Publish Their Rates?
Categories
Ad targeting
Advertainment
Advertisement
Advertising Campaigns
Alternative Marketing
Awards
B.L. Ochman
Benny Bix
Best Practices
Blog Advertising
Blog Bashing
Blog ethics
Blog Legal Issues
Blog Post From Hell
Blog Software
Blogging and Moblogging
Bloomberg for President
Books
Business Communications
Business Ethics
Buzz
Case Studies
Clueless ad agencies
Commentary
Conferences
Corporate_Blogging
Cross Media
Customer Service Issues
Dead Tree Journalism
Design Train Manifesto
Digital Journalism
Don't Believe the Hype
E-Commerce
Email Marketing
Entertainment
Ethics Crisis
Events
Fatblogging
Folksonomy
Fun
Global Business
Heard on the street
Hurricane Katrina
Internet
Internet PR
Internet strategy
Interviews
Leaders
Marketing Strategy
Media Relations
Memes
Mike Bloomberg for President
Multi-Media Advertising
Must-Read Articles
Needs a Blog
New Products
News
Nikon D80 Blogger Program
Nikon D80 Blogger Program
Nonsense and Parodies
Pawfun.com
Peer to peer
Peer-to-peer
People to Watch
Pet Food News
Podcasting
Politics
PR Cluelessness
President Barak Obama
Press Release From Hell
Product Placements
Promotions
Public Relations
Publishing
Reality Marketing
Reports
Resources
RSS
Satire
Search Engine Marketing
Second Life
Shameless Self Promotion
Social Media
Social Media Marketing
Studies
Surveys
Technology
Thought Leaders
Top Bloggers Essential Research Tools
Trends
Up and Comers
Up Your Budget Treasure Hunt
User Generated Content
Venture Capital
Video Contests
Viral Marketing
Virtual Marketing
Vlogs
Word of Mouth
Worst Practices
Ad targeting
Advertainment
Advertisement
Advertising Campaigns
Alternative Marketing
Awards
B.L. Ochman
Benny Bix
Best Practices
Blog Advertising
Blog Bashing
Blog ethics
Blog Legal Issues
Blog Post From Hell
Blog Software
Blogging and Moblogging
Bloomberg for President
Books
Business Communications
Business Ethics
Buzz
Case Studies
Clueless ad agencies
Commentary
Conferences
Corporate_Blogging
Cross Media
Customer Service Issues
Dead Tree Journalism
Design Train Manifesto
Digital Journalism
Don't Believe the Hype
E-Commerce
Email Marketing
Entertainment
Ethics Crisis
Events
Fatblogging
Folksonomy
Fun
Global Business
Heard on the street
Hurricane Katrina
Internet
Internet PR
Internet strategy
Interviews
Leaders
Marketing Strategy
Media Relations
Memes
Mike Bloomberg for President
Multi-Media Advertising
Must-Read Articles
Needs a Blog
New Products
News
Nikon D80 Blogger Program
Nikon D80 Blogger Program
Nonsense and Parodies
Pawfun.com
Peer to peer
Peer-to-peer
People to Watch
Pet Food News
Podcasting
Politics
PR Cluelessness
President Barak Obama
Press Release From Hell
Product Placements
Promotions
Public Relations
Publishing
Reality Marketing
Reports
Resources
RSS
Satire
Search Engine Marketing
Second Life
Shameless Self Promotion
Social Media
Social Media Marketing
Studies
Surveys
Technology
Thought Leaders
Top Bloggers Essential Research Tools
Trends
Up and Comers
Up Your Budget Treasure Hunt
User Generated Content
Venture Capital
Video Contests
Viral Marketing
Virtual Marketing
Vlogs
Word of Mouth
Worst Practices
Blogarama
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License