About.com Expanding Its Business Model

About.com, recently acquired by the New York Times, is on the move. Crain's New York reports that About.com has signed a two-year deal with Kayak.com, a Norwalk, CT.-based comparison-shopping site for travel deals. Kayak, launched in February, was created by the co-founders of travel sites Orbitz, Expedia and Travelocity and counts America Online among its investors.

Jeff Jarvis of buzzmachine has quit his job at Advance.net to (among other things)work on About.com content development, on a consulting basis.

And MarketingVox reported that About.com CEO Peter Horton soon will be replaced with a younger executive, Scott Meyer, 35.

Having paid $410 million, about 30 times earnings, for About.com to leap into blogging, the Times surely needs to show a return on its investment quickly.

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You've got to spend a few billion... from Accentuate the Positive
...to make a few trillion. Just a quick link to projections about how businesses are trending on spending. "Web development, combined with public relations, will capture $100 billion of the one trillion dollars earmarked for marketing expen... [Read More]

Tracked on June 9, 2005 9:47 AM