Follow me on
Twitter

More Information

NEW Expanded Edition

PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.

Popular Articles by BL:
· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
· How to Optimize Your Press Releases for Search (and Why You Should)
· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities

REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.

"Passover Greeting" Cartoon Video Aims to Sell Books

passover.png.jpg This viral message combines a musical "Passover Greeting" cartoon video with a promo for Sam Apple's new book, "Schlepping Through the Alps: My Search for Austria's Jewish Past with Its Last Wandering Shepherd." It has a hip hop "Who Let the Jews Out" soundtrack.

I'm Jewish and I find the video too cute to be offensive. I hope nobody gets bent out of shape. It remains to be seen whether it sells books.

Categories: Books, Fun, Marketing Strategy, Viral Marketing

BL Ochman | Apr 5 05 8:00 | TrackBack (0)

Comments

Post a comment

Email this story to a friend

TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/2147

Search

Contact: BL (at) whatsnextonline (dot) com
212.369.8312

blog advertising

About BL Ochman

BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

Poll ID 0 does not exist.

top 25 marketing blog

B.L.'s flickr photos

Twitter Updates

Links

Blogroll Me!
My Technorati Profile

Recent Entries

· Reflecting on 9/11: Seven Years Later
· Study: Companies Say Social Media Has Transformative Results
· Register to Vote Online - Here's How
· Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
· Which Candidate is Winning Online? Hint: Not McCain

Categories
Ad targeting
Advertainment
Advertisement
Advertising Campaigns
Alternative Marketing
Awards
B.L. Ochman
Benny Bix
Best Practices
Blog Advertising
Blog Bashing
Blog ethics
Blog Legal Issues
Blog Post From Hell
Blog Software
Blogging and Moblogging
Bloomberg for President
Books
Business Communications
Business Ethics
Buzz
Case Studies
Clueless ad agencies
Commentary
Conferences
Corporate_Blogging
Cross Media
Customer Service Issues
Dead Tree Journalism
Design Train Manifesto
Digital Journalism
Don't Believe the Hype
E-Commerce
Email Marketing
Entertainment
Ethics Crisis
Events
Fatblogging
Folksonomy
Fun
Global Business
Heard on the street
Hurricane Katrina
Internet
Internet PR
Internet strategy
Interviews
Leaders
Marketing Strategy
Media Relations
Memes
Mike Bloomberg for President
Multi-Media Advertising
Must-Read Articles
Needs a Blog
New Products
News
Nikon D80 Blogger Program
Nikon D80 Blogger Program
Nonsense and Parodies
Peer to peer
Peer-to-peer
People to Watch
Pet Food News
Podcasting
Politics
PR Cluelessness
Press Release From Hell
Product Placements
Promotions
Public Relations
Publishing
Reality Marketing
Reports
Resources
RSS
Satire
Search Engine Marketing
Second Life
Shameless Self Promotion
Social Media
Social Media Marketing
Studies
Surveys
Technology
Thought Leaders
Top Bloggers Essential Research Tools
Trends
Up and Comers
Up Your Budget Treasure Hunt
User Generated Content
Venture Capital
Video Contests
Viral Marketing
Virtual Marketing
Vlogs
Word of Mouth
Worst Practices

Powered by
Movable Type 3.31