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"Passover Greeting" Cartoon Video Aims to Sell Books

passover.png.jpgThis viral message combines a musical "Passover Greeting" cartoon video with a promo for Sam Apple's new book, "Schlepping Through the Alps: My Search for Austria's Jewish Past with Its Last Wandering Shepherd." It has a hip hop "Who Let the Jews Out" soundtrack.

I'm Jewish and I find the video too cute to be offensive. I hope nobody gets bent out of shape. It remains to be seen whether it sells books.


BL Ochman | Apr 5 05 8:00 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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