Required of participants, "a non-commercial, non-partisan approach. Don’t pimp your company, services, or expertize; put everything in a larger context." Good rule to live by. :>)
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.